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The Most Popular Fishing Lures—All in One List

Know your lures, catch more fish—it’s that simple.

Lures are an effective part of an angler’s arsenal, so understanding them is necessary if you want to level up your fishing game. For the uninitiated, fishing lures are used to attract fish as a type of bait. Unlike live bait, lures can be reused so you get your money’s worth out of them.

Make sure you check out our merch store. If you love our memes, you’ll love our shirts. Oh, and if you don’t like our memes, you should; they are awesome!

One of the most important aspects of an angler’s success is bringing the right tools for the job. This means you want to have the perfect rod, reel, line, and, of course, the right hook for the job.

The Big Catch

Here they are—your catches, your stories, your proud moments on the water.
Submitted by you, shared by us. From record-setting lunkers to the ones that got away (but you got the photo!), every fish tells a tale. Big or small, it’s not just about the catch—it’s about the memory, the company, and the thrill of the fight. Thanks for letting us be part of your fishing story.

About Us

At Fishmasters, we live for the tug on the line, the splash of the catch, and the stories told around the campfire. Whether you're casting off a backcountry dock, chasing trophies offshore, or just getting your feet wet, we're your go-to source for fishing tips, gear guides, and destination deep-dives. We blend real-world know-how with a passion for the great outdoors—because fishing isn’t just a hobby, it’s a lifestyle. Let’s make every cast count.